OOH campaigns targeting Bucharest on DN1 route to Prahova Valley

 

Regional GDP for Bucharest - Ilfov is the highest of Romanian economy (with GDP per capita 2.5 times higher than the national average).

AADF (Annual Average Daily Flow) for DN1 (National Road no.1) may vary from 40.000 to 53.000 vehicles from one road segment to another. This is the highest AADF for a Romanian major road. Another route with equivalent AADF is Bucharest - Pitesti (A1 Motorway) that links western region of Romania with Bucharest.

DN1 is the shortest route from Bucharest - Ilfov to Prahova Valley and the first week-end and holiday destination. Most holiday homes located on Prahova Valley are owned by Bucharest & Ilfov residents.

DN1 links Bucharest to northern and central region of Romania (Cluj, Mures, Bihor, Harghita, Covasna, Maramures, Brasov, Prahova), so it also routed business traffic for above cities.

Related links:

  • Socio-economic profile of Bucharest - Ilfov Region (ec.europa.eu)
  • Billboard advertising plant in Romania

     

    Bucharest to Prahova Valley advertising locations
    Large scale advertising sign (megaposter 14m x 14m) unipole sign.
    Location: DN1 Highway - Bucharest (Romania) link with Valea Prahovei (Prahova Valley)
    Autdoor Billboards audience (circulation)
    Bilboard audience estimation for DN1 (Bucharest - Ploiesti) near Corbeanca / Balotesti
    roadside billboard advertising in Romania
    Honda CRV outdoor media campaign on DN1 - 14x9m advertising billboard

     

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