Billboard campaigns - audience estimation (Romanian Highways)
Big city streets are crowded. Highways are fast. Motorways are faster. Advertise different.
Traffic congestion might increase the reading time for drivers waiting close to a billboard while billboard's circulation will decrease. Highways and motorways were made to ensure the highest Average Annual Daily Flow values while the reading time will depend on the billboard size and message clarity and simplicity. We also presume a meaningful message will be used.
Some AADF (Annual Average Daily Flow) figures:
- DN1 Highway Km 12 to Km 15 segment (Bucharest Ring - Henri Coanda Airport)
54.000 vehicles/day
- A1 Motorway - Km 30 - Km 50 segment
47.700 vehicles/day
- A1 Motorway - Km 11 - Km 30 segment
42.700 vehicles/day
- DN2 (E85) Highway - Bucharest / Afumati
42.700 vehicles/day
- DN1 Highway Km 40 - Km 54 (Ciolpani - Ploiesti ring)
39.170 vehicles/day
- DN2A Highway Constanta - Ovidiu
37.600 vehicles/day
- A1 Motorway (Pitesti)
36.189 vehicles/day
- DN2 (E85) Highway (Buzau - Focsani segment)
32.500 vehicles/day
- DN1 Highway (Otopeni - Corbeanca segment)
31.200 vehicles/day
For a quick but still effective traffic flow estimation, some short movies may be taken and then used for counting passing vehicles. Just play each movie twice to count vehicles for each way. Here are some exemples:
Romania's Highway & Motorway Flow Map
Advertising signs - billboard sizes
- 14x4m (bulletin board) - unipole sign
- 14x9m (double billboard) - unipole sign
- 15x10m BACKLIT Signs
- 14x14m (tripple billboard) - unipole sign
- special 30x10m (two poles)
- special 75x15m (five poles) [romanian only]
- 8x3m (small size) unipole
- Floating campaign (Lower your billboard rent)
- Targeting Bucharest with outdoor advertising billboards located on DN1 Highway to Valea Prahovei
- Targeting Romanian Seaside (Black Sea Coast) on A2 Motorway route with large scale advertising structures
- Glossary of terms - advertising campaigns
- OAAA.ORG creative library